A New Jersey Gaming Executive, one of the most influential in the country revealed that he is surprised how slow the online gambling industry start in New Jersey has been. This comes as a shock as New Jersey has been the most profitable market out of the three available (Delaware, New Jersey and Nevada). The online gambling industry in New Jersey has also had the most player registrations out of the three gambling markets.
Brain Mattingley, the CEO behind 888 was speaking to Bloomberg Business when he made the following statement. “We are shocked to see how slow this online gambling market has been. We have yet to see a positive response to our marketing campaign and we now have to think of a new way to get players to our casino.”
888 has partnered up alongside Boyd Gaming, a developer which owns Borgata Online Casino and currently they hold the largest share in the industry. Things have been profitable for Borgata Casino, unfortunately Mr. Mattingley has yet to compare New Jersey’s gambling market to Nevada’s or Delaware’s. Instead he compares New Jersey’s gambling market to the European Gambling Market. These two markets can’t be compared to one another as they both are completely separate from one another. One market consists of an entire continent while the other market consists of one state.
Moving forward Borgata plans to use unique methods to promote their services, such as using Snapchat or Twitter with unique promotion offerings.